There are many advertising campaign websites and tools which are keeping the viewers involved with interactive structure such as Twitter interlocking movement site, CGM (the Consumer Generated Media) site, AR (Augmented Reality), application, Digital Signage, etc... Today, they are being created one after another.
This book introduces about 80 well-selected projects, mainly with showcasing the visual design of each work and the instruction of making process, gimmicks, evaluation (result, impact), and so on.
This case study book contains plentiful tips and know-how to make technology your friend and to realize the idea which makes a hit among users.
++ CONTENTS ++
PART 1 CAMPAIGN SITE
PART 2 OFFICIAL SITE
PART 3 CUSTOMER GENERATED MEDIA
PART 4 TWITTER
PART 5 WEB GAME & MOBILE GAME
PART 6 APPLICATION & TOOLS
PART 7 DIGITAL SIGNAGE & INSTALLATION
The Author: Yusuke Shouno, Kurando Furuya, Arina Tsukada
Price: 2,800 yen + tax (ISBN: 978-4-86100-757-6)
Format: 183 x 257 mm, 180 pages, Softcover with Jacket
Language: Japanese / Release date: 25th January
