Feb 22, 2011

-Traditional Japanese Packaging-

- Conveying the "aesthetic" and "resonance" of Traditional Japanese Culture, "Wa".
Currently "Wa" culture boom is taking place in every media in Japan. This phenomenon indicates that growing skepticism about expanding mass production and consumption in the world and Traditional Japanese Culture is being re-evaluated today; the cultural values on making harmonious coexistence with nature, and a sense of creating daily commodities by own hand.
Traditional Japanese Packaging is an art form that applies sophisticated design and natural aesthetic to simple objects. This book is a collection of the late Hideyuki Oka who was a top collector and researcher of Japanese Packaging, featuring the embodiment of "Wa" culture's aesthetic and resonance.

Hideyuki Oka (1905-1995) was one of Japan's leading graphic designers. He was the pioneer who created Multidiscipline design office which engages designer, photographer, advertising copywriter together, in Japan.
His Packaging Collection is largely constructed of bamboo, rice straw, hemp twine, paper, and leaves, all of the objects are made from natural materials.
Throughout many exhibitions and books (Ex. "How to Wrap Five Egg" translated in English and published by Waterhill in 2008), ha has been known in broad as well as in Japan.

+ Contents +
p.10 Table of contents : the origin of Packaging : written by Hideyuki Oka
p.18 Wood
p52 Bamboo
p.80 Bamboo grass
p.92 Straw
p.114 Soil
p.132 Paper
p.162 Others
p.178 About "Packaging collection"
p.180 The origin of traditional Japanese Packaging and aesthetic feeling
p.184 List of Plates (in Japanese)
p.190 List of Plates (in English) p.194 Index of Magro Museum of Art (Tokyo)'s Packaging collections (these collections are formally owned by Hideyuki Oka)

Edit: Meguro Museum of Art, Tokyo
Art direction & Design: Takasuke Onishi (direction Q)
Price: 2,381 yen + tax (ISBN 978-4-86100-771-2)
Fromat: 183 x 257 mm, 208 pages (Full color), Paperback
Language: Japanese-English Bilingual / Release Date: 22th February 2011